July 12, 2012 – Evan Stambaugh
The World Series ratings have been low in the recent past, but they don’t compare to how low the All-Star Game’s ratings have been. From Sports Media Watch:
The 2012 MLB All-Star Game drew a 6.8 final rating and 10.9 million viewers on FOX Tuesday night, down a tick in ratings and 1% in viewership from last year (6.9, 10.970M), and down 9% and 10%, respectively, from 2010 (7.5, 12.118M).
Though down only slightly from last year, this year’s All-Star Game ranks as the lowest rated and least-viewed ever. This is the third straight year the game has hit a record-low.
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